The Kia K900: A Missed Opportunity to Challenge Mercedes-Benz?
The Kia K900, also known as the K9 in South Korea and the Quoris in other markets, was Kia’s boldest attempt at a true luxury sedan. Introduced in 2012 and sold in North America until 2020, the K900 competed against premium full-size sedans like the Mercedes-Benz E-Class, BMW 5-Series, and Lexus LS.
Despite offering high-end features, a powerful V8 engine, and an incredibly refined cabin, the K900 struggled to gain recognition, mainly due to Kia’s brand perception in the luxury market. In this blog, we take a closer look at the history, performance, and legacy of the Kia K900.
The History of the Kia K900
First Generation (2012-2018): Entering the Luxury Market
The first-generation Kia K900 debuted in 2012 as Kia’s answer to established luxury brands. Built on the same platform as the Hyundai Equus and Genesis G90, the K900 aimed to provide a high-end experience at a more accessible price.
- Engine Options: A 3.8L V6 producing 311 horsepower and a 5.0L V8 delivering 420 horsepower.
- Luxury Features: Nappa leather seats, a premium Lexicon sound system, and rear-seat executive package options.
- Technology: A 12.3-inch digital gauge cluster, adaptive cruise control, and advanced safety features.
Second Generation (2019-2020): A More Refined Approach
The second-generation Kia K900 received a full redesign in 2019, further elevating its status as a premium sedan.
- New Engine Option: A 3.3L twin-turbo V6 (shared with the Kia Stinger) producing 365 horsepower.
- All-Wheel Drive: Unlike the first generation, the second-gen model came standard with AWD for improved traction.
- Even More Luxury: A 20-way power-adjustable driver’s seat, quilted leather upholstery, and an even quieter cabin.
However, despite its improvements, sales remained low, leading Kia to discontinue the K900 in North America after the 2020 model year.
Kia K900 Performance & Specs
| Feature | 2012-2018 Model | 2019-2020 Model |
|---|---|---|
| Engine | 5.0L V8 (420 hp) | 3.3L Twin-Turbo V6 (365 hp) |
| Transmission | 8-speed automatic | 8-speed automatic |
| 0-100 km/h | 5.7 sec | 5.5 sec |
| Fuel Economy | 13.8 L/100 km (city) | 12.2 L/100 km (city) |
| Drive Type | Rear-wheel drive | All-wheel drive |
The K900 provided a smooth and quiet ride, prioritizing comfort over sporty handling. The V8 model offered impressive power, while the twin-turbo V6 delivered a refined driving experience with improved efficiency.
What Made the K900 Stand Out?
- Affordable Luxury: The K900 was priced far lower than its European competitors.
- Spacious Interior: Rear-seat passengers enjoyed reclining seats, premium materials, and advanced tech.
- Powerful Performance: The available V8 engine delivered smooth acceleration.
- Loaded with Technology: Heads-up display, surround-view cameras, and lane-keeping assist.
However, the lack of brand prestige in the luxury space and the growing popularity of luxury SUVs made it difficult for the K900 to find a strong customer base.
How Did It Compare to Competitors?
| Model | Engine | Horsepower | 0-100 km/h | Starting Price (New) |
|---|---|---|---|---|
| Kia K900 | 3.3L Twin-Turbo V6 | 365 hp | 5.5 sec | $60,000 |
| Mercedes-Benz E-Class | 3.0L Turbo V6 | 362 hp | 5.0 sec | $65,000 |
| BMW 5-Series | 3.0L Turbo I6 | 335 hp | 5.1 sec | $62,000 |
| Lexus LS 500 | 3.5L Twin-Turbo V6 | 416 hp | 5.4 sec | $76,000 |
The K900 matched or even outperformed some rivals in luxury and technology, but its lack of badge appeal limited its mainstream success.
Final Thoughts – Was the Kia K900 a Missed Opportunity?
The Kia K900 was an incredible value-packed luxury sedan, proving that Kia could build a world-class flagship vehicle. However, despite its exceptional comfort, technology, and performance, the K900 never gained traction in North America.
For those who appreciate understated luxury and don’t need a German badge, a used Kia K900 offers an outstanding deal in the luxury sedan market.
Looking for a luxury Kia? Check out the latest Kia models at Orleans Kia!